Jones Soda pulls off a Seahawks upset
Scrappy Seattle firm beats out Coke for soft-drink rights at Qwest Field
Say goodbye to a Coke and a smile at Seahawks games.
And say hello to a Jones Soda and a player to be named later.
Jones Soda Co., a small, scrappy Seattle-based firm, has sacked beverage titan Coca-Cola to acquire the soft-drink rights at Qwest Field and its Event Center for the next five years, according to a securities filing.
Peter van Stolk, Jones Soda's chief executive, told the Seattle P-Ion Wednesday that his company will sell fountain drinks and sodas in plastic bottles throughout Qwest Field, and canned soft drinks in suites. The bottles will feature pictures of Seahawks players.
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While I will grant that turkey soda was kind of gross and I couldn't work up the nerve to try any of the others, when Jones Soda does so-called normal flavors they're extremely good. And a local phenom like Jones doesn't happen every day. But, still, this is way cool for them.
It's not going to get me to any events at Qwest Field, but still ... good for Jones Soda.